How to attract customers to your business in Nigeria
Have you been having issues with attracting high paying customers to your business in Nigeria and you are worried because it seems your effort is not being compensated with the income you are getting?
Have you observed that they are people who are doing your kind of business and they are majorly dealing with big customers that are willing to pay any amount to get the same results that you deliver?
In a vast marketplace like Nigeria with hundreds of thousands of people doing what you do, it can be hard to figure out how to stand out from the crowd just so that potential customers can see what you have to offer.
Some people have little difficulty attracting and maintaining big customers. Others can’t get to first base.
Big or high paying customers to consume less time, exchange energy instead of zapping yours, have higher regards for your relationship, give more referrals, pay on time, and this, in turn, allows you to make higher profits.
It doesn’t necessarily take a lot more work to attract big customers but it does require a shift in a few areas to make it happen.
If you are struggling with attracting big customers to your business, I have a few valuable tips to aid you in attracting big customers to your business in Nigeria so you can charge your ideal price and be happy with your income.
How to attract customers to your business in Nigeria
1.Clarify your Ideal Customer
In attracting big customers to your business in Nigeria, you need to know the kind of customer that you really want and not everybody.
The universal law of business says, “find the group of people who have the exact problem that you solve, who are ready right now to pay for a solution to that problem at your given price”.
To attract big customers, you have to clarify exactly who you help.
It’s not enough to have a target market, you must also have a niche and within that niche get crystal clear about the exact type of person.
-Who are they?
-What are their problems?
-What do they need right now to solve those problems?
-And how do I offer that solution?
-What is their salary range?
-What kind of job or business are they into?
Then, you must ensure that you are directing your marketing efforts to the exact person who will benefit from the solution that you provide.
Interestingly, when you do this, you will find that there are many people in that same situation that are now attracted to you as the solution to their problem.
2.Design an Exclusive Product or Services
Another way to attract customers to your business in Nigeria is by adding something of perceived value in addition to your existing products or services.
Some customers are willing to pay more for extra value, speed of delivery, personal time, and attention, as it means faster results, higher quality, and individual service.
Any of your customers who still push ahead to patronize your added value service or product should be taken seriously.
This is one of your ideal big customers you need to nurture a great relationship with.
3.Attend Higher Networking
Events, Seminars, and Conferences
Some of these events may charge more but are worth the investment for the connections you’ll make.
The quality of your network of contacts and referrals is essential for attracting high-end customers.
To attract big customers in Nigeria, you must be present wherever you will find them, this is the first step in networking.
When you exchange contacts and start talking, you get to know if they are your ideal customer and they are ready to buy now or you should just be keeping in touch until when they will need you.
4.Position yourself as an Expert or Leader in your Field
To attract big customers to your business, you need to look like one who high paying client would like to do business with.
You have to be perceived as an authority in your field. This has to do with how you package yourself and your brand.
Create a lifestyle that only big customers can keep up to and you will start seeing them attracted to your business.
Speaking in public, hosting your own events, publishing books/articles, or getting media coverage will help to raise your credibility and profile.
5.Upgrade your Image and Brand
Everything you do and say in your business needs to reflect a certain quality and style.
Take an objective look at all your marketing materials, your photos, and social media sites – what needs to be changed, updated, or amped up?
6.Create Crystal Clear Goals
Create crystal clear goals of how you intend to reach out to your ideal customer, how many cold calls you will be making, and tracking your conversion.
Know exactly how many conversations you need to have in a week in order to meet your goals.
Review these goals weekly to make sure you’re on track.
Always know exactly where you stand, and if you need to add additional lead generation activities.
Working with big customers can be fun and productive. Your income will improve and by working together at this level you’ll feel that you are having a greater impact and adding more value.
7. Go Digital
Do not overlook the power of social media if wanting to promote your business online because they are almost 100 million internet users in Nigeria as of 2020. This shows that you will probably attract your potential and ideal customers to your business if strategically promoted.
They are so many powerful and effective ways to advertise your business which has been working perfectly well for most small business owners in Nigeria who utilize them to promote their business online.
Some of the efficient ways are the use of Nairaland forum(either free or paid), Google Advertisement, Facebook Ads, and Instagram ads.
8. Customer Care
Great customer care still remains one of the best ways to attract more customers to your business in Nigeria inasmuch that loyal customers still remain the foundation of your business.
On a special day probably on Easter or Christmas periods offer discounts or bonanzas on some of your products this will attract customers to your business and irrespective of the special offers, once customers love and appreciate your product due to its quality and it is still able to meet their needs they will surely patronize you some other day.
Discounts don’t only help your customers, it also enhances your business success.
Before you make a decision on giving out discounts, you need to take a look at the level of your business’s growth.
For instance, if your business is experiencing low sales, I don’t take this as the best time to offer discounts to clients.
Take a strategic plan until your business is financially stable so as to avoid having negative effects on your business.
9.Use Word of mouth
It is said that word-of-mouth marketing is the best form of marketing. It is not only the best but also the cheapest and most powerful. If your brother or friend recommends a product to you, do you think twice before buying it? No! You trust their judgment and also believe that they can’t lie to you. That’s the power of word-of-mouth marketing!
To make your customers become your brand evangelist, you must solve their problems in a special way that touches their hearts. When the solution you offer grips their hearts and literally moves them to tears (yes, there are products like that), they can’t help but tell everybody they know about you.
However, there are lots of people who will not share their experience with your product with their friends, you can’t force them, you can only persuade them to share their testimony with others.
The first priority of a business owner to his customers is to make them happy and satisfied. They’re the ones who will blow your trumpet and sing your praise.
Make a promise to rather lose money than displease a customer.
Ask your friends, family, or colleagues who have used your product to give honest reviews and feedback about it.
Pay attention to every negative review and address it immediately. Use every feedback to improve your business. Ensure to under-promise and over-deliver.
10. Be flexible with pricing
Well, it’s good to have fixed pricing for your products, preferably tagged on each as supermarkets and mini-marts do it, that’s alright because it reflects some sense of professionalism.
But if you really desire to promote your brand, gain quick recognition and make quicker sales, then you need to consider being flexible with pricing and sell at the Client’s pricing as long as you know you’ll still make gain selling at that price.
It’s healthier this way because when people understand your flexibility, perhaps a few bad nuts would love to price way far less than normal but reasonable ones would understand that you are one of the best few dealers they have around.
Also with quicker sales, your turnover is more frequent and you can extend and multiply your stocking capacity which makes it obvious to people around that your brand is doing great, it gets popular with this and then more customers want to purchase from you.
Hope this goes a long way in growing your brand and increasing your product sales!!!!
” Your most unhappy customers are your greatest source of learning”.- Bill Gates.
Now you have known some of the practical ways on how to attract your most potential customers in Nigeria which of them have you been using so far to promote your business and which one will you recommend for thriving entrepreneurs?
To your continued success!