Top 20 best digital marketing skills to learn in Nigeria
Because digital marketing is now a must-have strategy for every business that wants fast growth, every business that wants fast growth and recognition must acquaint itself with the right digital marketing skills.
Digital marketers are now highly paid in millions to hundreds of millions because businesses and organizations work for them to make more sales.
If you would like to stand out as a professional digital marketer, you will need to acquaint yourselves with the best digital marketing skills, and these are the skills that you will learn about in this article.
Nevertheless, before we proceed to the top 20 best skills needed in digital marketing, it’s best you first have a basic understanding of what digital marketing is all about and how you can implement the skills you will be learning in this article to your digital marketing profession.
What Is Digital Marketing
We all practice marketing daily, that is buying goods and services. Nevertheless, as in the case of digital marketing, the marketing is being done over the internet.
There are two major types of marketing, the first one, is physical marketing and the second one is virtual marketing, while physical marketing is straightforward and well easy, digital marketing is quite dynamic and complex.
With digital marketing, you are advertising a product or service over the internet.
If you make use of social media platforms well, you will often find yourself coming across a particular product or service you’ve recently researched or browsed about in your social media field. Don’t you wonder how this magic takes place? This is the power of digital marketing.
According to hubspot.com, it is simply the display of goods and services to people over the internet, who have shown interest in that particular product, to maximize profit.
Types Of Digital Marketing
Digital marketing itself doesn’t stand alone, it’s split into several parts. To be honest, digital marketing is so broad that it might take a month before you fully understand what it’s all about.
To make it easier for you to assimilate, below are the different types of digital marketing.
Social media marketing
It’s no doubt that social media marketing is one the most effective digital marketing mediums in this 21st and digital century.
According to the report stated in January 2021, Facebook has over 2.4 billion users, this means you have the potential of displaying what you sell or do to billions of users, nevertheless many are not taking advantage of this opportunity that opens to them.
Social media are not platforms for you to catch fun, rather a medium for you to make more money and advertise your goods to more.
Now the question is, how can you market on social media platforms, this is quite very easy? All you have to do is to run ads on social media platforms. Here is a breakdown of how you can run ads on Facebook.
Create a page: Before you will be able to run ads on social media platforms such as Facebook, you will need to have a page, this is where you can run targeted ads, to specific people, who will be interested in the product or service you want to offer.
Social media platforms do save data of their users, so they will be able to serve them with tailored ads that can suit their interests, and this is an advantage to you as an advertiser.
With this feature, you will be able to run your ads, at specific people, who would genuinely take action on what you sell.
Just as I mentioned earlier about social media marketing, which is about advertising goods and services on social media, email marketing is simply the process by which you offer what you sell, either goods or services via the usage of electronic mails.
According to a report stated by ubersuggest, email Marketing is one of the most effective types of digital marketing. Have you ever received mail, containing information about a particular product, or service?
Yes, that’s simply email Marketing. If you get convinced about the product, or service, you will surely purchase it right, or perhaps you have purchased one in the past. That’s simply the power of email marketing.
This is another type of email Marketing known as pay per click. This is a type of marketing in which you have to advertise on other people’s social media platforms, and you pay per click on the ads you run.
When it comes to ways by which digital marketing can be done, it’s so numerous and broad.
Among the several branches of digital marketing is sponsored Post. Sponsored Post requires you to look for those who have been able to attract high recognition, to advertise what you do to their audience.
Sponsored Post is what we all mostly come across each day, and it’s one of the most effective ways by which digital marketing can be achieved.
As you read the article further, you will discover more types of digital marketing.
Advantages Of Digital Marketing
The advantages of digital marketing are so broad, and if we should start talking about it right now, we might spend a year discussing the amazing benefits of digital marketing.
In a nutshell, below are the advantages of digital marketing.
- Fast recognition: Digital marketing gives fast recognition. Instead of waiting for years to build recognition in your field, you can integrate digital marketing to boost your visibility.
- Boost sales: If you are looking at boosting your sales, within a short period, start making use of digital marketing strategies.
- Builds accountability: you can make use of digital marketing to build accountability.
- Maintains stability: Digital marketing is all you can do to maintain stability, in terms of sales and reputation.
If you want the best for your business, it’s time you start taking advantage of digital marketing, to actualize the dream which you want.
However, here is where your job comes on as a digital marketer. There are thousands of businesses and organizations that require the service of a digital marketer to improve their sales. You can take up the role for them, by advertising their goods, via the skills you get to discover soon in this article.
All you have to do is to acquaint yourself with the right skill. The below are the best digital marketing skills to learn in Nigeria.
Copywriting refers to using compelling and persuasive writing to attract sales. Copywriting is one of the best skills that are embedded in digital marketing, as digital marketing itself can’t do without copywriting.
And here is the good news. Copywriting is a skill you can learn over a couple of weeks or months. If you don’t have many funds, which you can pay for training, you can subscribe to several tutorials, on YouTube that deal, and over a couple of times, you will become a pro at what you do.
2. Email Marketing
This is another brand of digital marketing, which anyone who wants to grow extraordinary fast sales must take very seriously.
Email marketers are those who are experts when it comes to marketing via email, they know the right audience to target. This is something you can learn, and help your clients make more sales.
You can watch videos on YouTube on how you can get started with email marketing, or go to adexstrategy.com to learn about email marketing.
3.Brand Story Telling
If you are good at carving mind-blowing stories, you can make use of your talent to generate massive sales, for your clients.
Storytelling is one of the old digital marketing strategies, which has proven to be highly effective in driving sales and will always be effective.
Nevertheless, you can only learn this, if you initially have a passion for writing.
4. Content Writing
Are you good at carving out some irresistible content? If you can, then be rest assured that you can create a difference in digital marketing.
With the power of content writing, you will be able to Garner more sales, for yourselves or your clients.
To be honest, digital marketing can’t do with content writing, if you can make yourself a professional, when it comes to content writing, then you can become a professional digital marketer.
5.Web Data Analytics
Every business and organization wants to measure their success, know their competitor, and as well what they can do to become better.
Digital tools such as google analytics have made all these easier and straightforward, you can master how to use all these tools, and provide insights into people’s business.
6.Search Engine Optimization
This is an aspect of digital marketing, which deals with optimizing a brand to be discoverable by a search engine.
We are in a world whereby the usage of the search engine is high, and everyone searches for new things daily, on a search engine such as Google, if you optimize your client business or organization, for search engine purposes, it will make it be discovered easier.
7. Web Design
This is another aspect of digital marketing which you should genuinely focus on.
As a digital marketer, if you can’t design a simple landing page, then your skill isn’t complete yet.
You may not learn how to develop a whole website, nevertheless learning how to build simple landing pages is essential.
As a digital marketing, you should be able to create simple compelling images, that will be able to drive the audience to take action.
You can learn how to do this with simple tools such as Canva, CorelDraw, and Photoshop.
9. Social Media Marketing
Knowing the right channel to advertise on social media, is a whole class on its own. Because social media is now dominating the world. Digital marketers need to know how to advertise on social media platforms and generate sales.
You can learn how to advertise on social media platforms on YouTube, or from Adexstrategy.
10. Digital Marketing Automation
Technology is striving to make things easy days, and one of the aspects of digital marketing that should be learned is digital marketing automation.
Digital marketing automation refers to automating digital marketing strategy. Many businesses need this service, you can learn it and create mind-blowing convenience for them.
PPC refers to pay per click. It’s highly needed in digital marketing. Digital Marketing can’t do without it, and it’s one of the skills which you need to learn as a digital marketer.
12. Search Engine Marketing
Just as the name suggests, search engine marketing refers to the act of marketing over the search engine.
Examples of search engines include Google, Bing, Yahoo, etc.
You can learn the processes involved to advertise on the search engine to generate more sales.
13. Affiliate Marketing
Affiliate marketing is simply the way of marketing other people’s products, to get a commission in return.
Affiliate marketing is way interwoven with digital marketing, and it’s obvious that any company business and organization that want success, must take to advantage of affiliate marketing.
Ask a digital marketer, you can learn how to do this, so you will be able to generate more sales for yourself or your client.
14. Video Marketing
If you are good at creating compelling video content, which will ginger the audience to take action.
You can optimize this in your digital marketing strategy to generate more sales.
15. Mobile Marketing
Mobile users are likely to take action than desktop and tablet users.
You can focus on how you can target mobile users with advertisements.
Social media platforms have made this so easy for digital marketers, as there are lay down options for you already to target mobile users.
16. Influencer Marketing
Influencer marketing is another brand of digital marketing, which deals with making use of public figures to influence marketing.
Oftentimes, you would have come across celebrities, marketing a particular product or service, that’s actually what influencer marketing is all about.
17. Desktop Marketing
When it comes to digital marketing, you need to know what your audience is, whether they are desktop or mobile users.
In the case of when your audience is desktop users, the only audience you need to target should be desktop users, and this is what we call desktop marketing.
18. Visual Marketing
This is when you make use of appealing images and videos to get the attention of the audience. It could be by creating simple images, or videos.
19. App Store Optimisation
This is another aspect of digital marketing, which many are not paying attention to, yet very effective. This is about optimizing an ad for app users.
20. E-commerce Marketing
To crown it all, E-commerce marketing is the last on this list, it deals with advertising for virtual store owners to get more sales.
There are different channels to do this, nevertheless, the best way to get perfect and professional is by consistent practicing and learning.
You can go to YouTube to learn more about how to do all these things, or visit Adexstrategy.com
How To Get Client As A Digital Marketer
Having been able to learn the right skill, you may wonder how to get a Client and start making money.
The best place to do this is via freelance platforms, such as
- Freelance.com etc
You can register on these platforms and start promoting yourself as a digital marketer.
Nevertheless, do not be a jack of all trades, learn only one digital marketing skill at a time, once you are perfect at it, you can then move to the next one.